From Goop MRKT to Art Market, fetes abound

May 22 is your last chance to take an inspired shopping spin at 140 Maiden Lane, an architectural gem housing the pop-up Goop MRKT.

At the May 4 opening event, shoppers and tech titans (Apple Special Projects VP Paul Deneve; Instagram co-founder Kevin Systrom; Minted.com founder Mariam Naficy; Pinterest co-founder Ben Silbermann; ; Jawbone co-founder Hosain Rahman) were agog as they mingled near Gwyneth Paltrow, the Oscar-winning actress-turned-lifestyle guru, who’s successfully grown her online Goop newsletter into a hands-on retail empire.

The fete also launched Paltrow’s first branded product line: organic skincare, Goop by Juice Beauty, in partnership with the San Rafael company.

Paltrow tapped interior designer Steven Volpe, who expertly reimagined this landmark Frank Lloyd Wright building with its circular pre-Guggenheim rampway, into a chic boutique.

“Gwyneth is a delight,” enthused Volpe. “Our design and style tastes are very similar so creating this space with a Big Sur ’70s vibe was rather effortless.”

In turn, Volpe tapped his local design pals to feature their wares, including small-scale sculptures by artist Aaron Silverstein; a gorgeously kitted-out kitchen shop by March owner Sam Hamilton; linen bags by Small Trade artisan Matt Dick; a reading nook brimming with William Stout Architectural Books, and Rothy’s, the suave new recycled shoe line co-created by Roth Martin, who co-founded Hedge Gallery with Volpe.

Even the wait staff, serving up delectable Taste Catering hors d’oeuvres, was as gorgeous as the goods. Hand-shucked oysters were proffered from leather tool belts strapped around the well-toned waists of hunky hotties.

“Some of our staff tonight includes actual models,” admitted Taste President Margaret Teskey, with a laugh. “Thankfully their service is as good as their looks.”

Fore-get me not: For 17 years, PlumpJack President Hilary Newsom Callan has paid tribute to her late mother, Tessa Newsom, on the Lake Merced Country Club greens at the PlumpJack/LINK Golf Classic she founded with her husband, Geoff Callan.

“I lost my mom, who was my best friend, to breast cancer. This was after losing beloved family members to other types of cancer,” she said. “I was devastated and promised my mom she would never be forgotten.”

In almost 20 years, the Callans have raised more than $3 million in support of Cancer Prevention Institute of California (CPIC).

“My mother passed away 13 years ago on Mother’s Day. This event is also in honor of my mother-in-law, Barbara Callan, a 27-year breast cancer survivor,” announced Newsom Callan. “Our goal tonight is to eliminate cancer, not just cure it.”

She also paid tribute to her father, Judge William Newsom now in remission from cancer, for inspiring philanthropic efforts for herself and her brother, Lt. Gov. Gavin Newsom: “He made us understand it wasn’t an option, philanthropy is part of our DNA. And dad, I’m so glad you’re here tonight.”

Led by emcee Liam “Foodie Chap” Mayclem and event producer Kelley O’Brien, the sold-out crowd of duffers and supporters raised $215K in support of CPIC’s LINK (Learning, Information, Networking, Knowledge) patient programs.

Soup’s on:

Hope, along with a McCall’s dinner, was served at City Hall, where supporters raised a healthy $400K for St. Anthony’s Father Alfred Center Recovery Program during the Serving Hope fundraiser.

That center — the only licensed, no-fee, residential recovery program for homeless and low-income men in the Bay Area — provides the tools for clients to overcome addiction, establish healthy lives and develop employment skills.

Led by event chairs Meagan Levitan and Kathleen Dowling McDonough, with inspirational Giants announcer-emcee Renel-Brooks Moon, this heartfelt fete also presented the Fr. Alfred Boeddeker Award to Father John Hardin for leading the charge in 2012 to build the organization’s new 10-story, state-of-the-art, $15 million building.

Executive Director Barry Stamper suggested that these ticket-buying guests were not that different from the clients served and supported every day by St. Anthony’s.

“In a city where tirades about the poor and the homeless often create a divide between ‘us’ and ‘them,’ it’s really good for us, and special, to be gathered like this among people who appreciate the dignity and grace with which we’ve all been created,” he said. “We’re not that different. And like the people we serve, we gather to be part of a community because we, too, need hope.”

Savvy shoppers: The opening night of Art Market at Fort Mason Center is a concept near and dear to the retail-minded heart of Fine Arts Museums Trustee Jack Calhoun, the soiree’s honorary co-chair along with husband Trent Norris. The beneficiary was the museums’ new Arts Acquisition Fund.

“As wonderful as museums are, when you see something you love on the walls, it stays on the wall,” he said. “That’s why I love this event — because if something catches your eye, you get to bring it home with you!”

Catherine Bigelow is The San Francisco Chronicle’s society correspondent. Email: missbigelow@sfgate.com Instagram: @missbigelow