… is worth a pound of cure. “Let’s Move”, First Lady Michelle Obama’s new campaign to curb child obesity, puts an encouraging focus on public health. The campaign focuses on improving school lunches, enhancing availability and awareness of nutritious food options, and encouraging daily exercise. Childhood obesity is the root of many problems later in life, such as diabetes and high blood pressure.
The campaign could potentially mean change for neighborhoods like ours here in the Tenderloin: “Let’s Move” campaign is rolling out “$400 million in tax breaks to encourage grocery stores to move into ‘food deserts,’ areas with limited supplies of nutritious food, and spending $5 million more to establish and promote farmers’ markets” according to SF Gate. Our neighborhood has not one single grocery store but is dominated by corner stores (over 179 active liquor licenses!), making the Tenderloin an ideal candidate.
With any luck, tax incentives will move store interest towards areas like our own. If the campaign is successful, we may be taking our firsts steps on our way to making preventative health an American priority.